Degree Outlines

AA Advertising Outlines

BFA Advertising Outlines

MFA Advertising Outlines

Certificate Outlines

School of Advertising

AA Advertising

First Year - 30.0 Units

First Semester 12.0 Units

• ADV_100:
  [Major Required Course]
• ADV_109: Introduction to Advertising
  [Major Required Course]
• ADV_112: Marketing & Advertising Strategies
  [Major Required Course]
• FND_113: Sketching for Communication
  [Major Required Course]

Second Semester 18.0 Units

• LA_108: Composition for the Artist
  [Liberal Arts: Written Communications requirement]
• ADV_232: Digital Techniques 1
  [Major Required Course]
• ADV_230: Drawing for Digital Photography and Advertising
  [Major Required Course]
• ADV_241: Advertising Creative 1
  [Major Required Course]
• FND_125: Color and Design
  [Major Required Course] *To be taken in Summer.
• LA_110: English Composition: Narrative Storytelling
  [Liberal Arts: Written Communications requirement] *To be taken in Summer.

Second Year - 36.0 Units

Third Semester 15.0 Units

• ADV_360: Account Planning
  [Major Required Course]
• (ADV_332: Digital Techniques 2, OR ADV_226: Advertising Research)
  [Major By Advisement Course] [Major By Advisement Course]
• LA_120: Art History through the 15th Century
  [Liberal Arts: Art History & Appreciation requirement]
• (LA_202: English Composition: Creative Persuasion & Argument, OR LA_280: Perspective Journalism)
  [Liberal Arts: Written Communications requirement] [Liberal Arts: Written Communications requirement]
• ADV_244: Art Direction for Advertising
  [Major Required Course]

Fourth Semester 21.0 Units

• ADV_115: Copywriting 1
  [Major Required Course]
• (ADV_175: Graphics 1: Typography, OR ADV_330: Advertising International Business)
  [Major By Advisement Course] [Major By Advisement Course]
• LA_291: Designing Careers
  [Liberal Arts: Employment Communications & Practices requirement]
• ADV_341: Advertising Creative 2
  [Major By Advisement Course]
• (ADV_342: Campaign Design, OR ADV_460: Account Planning 2)
  [Major By Advisement Course] [Major By Advisement Course]
• LA_121: Art History through the 19th Century
  [Liberal Arts: Art History & Appreciation requirement] *To be taken in Summer.
• ADV_215: Copywriting 2
  [Major By Advisement Course] *To be taken in Summer.