Academy Students Grab Top Spots at Addy Awards
Students from the Academy of Art University created some of the best advertisements in the Student
ADDY Awards, winning 30 medals, including Best of Show. Twenty-seven of the winners will be
moving on to the regional competition.
The American Advertising Federation, a not-for-profit industry association, conducts the ADDY
Awards through its 200-member advertising clubs and 15 districts. The ADDYs are the only
creative awards program by the advertising industry for the advertising industry, and the ADDYs are
known as the world’s largest and toughest advertising competition. Students from the Academy
have participated in the local ADDY competition for more than 10 years.
Academy of Art University students won awards in eight of the 12 categories, including the
Best of Show Award. Tor E. Fosberg, the copywriter of
Close and Personal for Hobie Kayaks, worked with Art
Director Santiago Fernandez to win the Best of Show Award in the Magazine Ad Campaign category.
Winning the prize validated Fosberg’s confidence in the project. "It feels like a confirmation of
what I already felt, that the idea and the execution was worth showing to other people," Tor
said.
MFA student Alicia Kawamura also made a strong showing, winning five ADDY awards for three
different advertising campaigns. She partnered with Rutul Patel for one of them,
Fore! for Callaway Golf, which demonstrated the power of
Callaway’s clubs to help golfers launch long drives. That campaign alone won three gold ADDYs for
print, direct mail and non-traditional media. "I was shocked when I found out," Alicia
said. Alicia’s work can be viewed online
here and
here.
Other award winners include art director Jae Yun Kim who won a gold medal with copywriter
James Duffy for their project in the non-traditional advertising category. The pair created
an outdoor campaign for Office Depot. "We thought what if they’re out of paper, glue for
outdoor ads," said Jae Yun. Jae Yun chose to come to the Academy as an international student
from Korea because of the advertising school curriculum.
Academy students learn from working professionals and receive the latest information from the
real-world ad industry. "It really helps to have teachers who are working in the industry.
They know what is current in advertising and can spotlight emerging trends," Alicia said. "
But perhaps most importantly for any student, they also help establish solid connections to the
industry." Tor also agreed that the teachers at the Academy provide a professional edge. "
Some of the teachers'have a very up-to-date perspective of what's current in the world of
advertising and this helps immensely when I have to ‘chisel’ out my portfolio," Tor said. "
They also indoctrinate us on how to get in the door and how to stay there."
Academy of Art University congratulates all of students who entered this rigorous
competition. The ADDY Awards are very selective and competitive, and the Academy is honored
to have so many winners at such an impressive caliber.
|
|
« Back to Featured Stories
|
|
News Archive
More
Academy in the News
» Directors of the Future -
Isaiah Saxon majored in film directing at San Francisco's Academy of Art University and is one of
the trio of Next Age renaissance kids, known collectively as Encyclopedia Pictura. The create
breathtaking films and videos, such as theiraward-winning, seven-minute music video for Björk, the
hot ticket last year at Saatchi & Saatchi's New Directors' Showcase; fawning critics called it
epic.
www.esquire.com - November 20
» Malaysian Handiwork on the Upcoming A Christmas Carol -
Quietly helping to bring A Christmas Carol to the big screen is the animator Lee Jing Yi aka Jax
Lee ,31, who earned a BFA (Bachelor in Film Animation) in character animation from the
Academy of Art University. He worked for LucasArts on the Force Unleashed PSP games before joining
IMD in 2008.
www.thesundaily.com - November 20
|
