Fashion Marketing (AA)
Fashion Marketing (AA)
The Associates degree in Fashion Marketing provides students with a firm foundation in business, marketing and promotion for fashion organizations and their marketing partners. Students gain entry-level employment skills in planning, managing and execution of various marketing and promotional activities.
BFA MAAssociate of Arts (AA) Degree
Available Online
Core Classes
Unit Requirements
| Major Coursework | Units |
|---|---|
| Core | 33 |
| Major | 9 |
| Liberal Arts | 18 |
| Total | 60 |
Degree Requirements
AA FASHION MARKETING DEGREE REQUIREMENTS
- Minimum grade of C- in all core courses, major courses, and LA 107 Writing for the Multilingual Artist or LA 108 Composition for the Artist.
- Minimum 2.0 GPA and the following general education requirements:
1 Art Historical Awareness course
1 Written Communication: Composition course
1 Written Communication: Critical Thinking course
1 Employment Communications & Practices course
1 Fundamental Math
After above general education requirements are met, take Liberal Arts electives as needed to fulfill the Liberal Arts unit requirement.
Additional Information
Program Learning Outcomes
Undergraduate students will meet the following student performance criteria:
Research and Concept Development
- Conduct basic market and consumer research using industry-standard research tools and methods
- Apply research findings to concepts and applications in contemporary fashion marketing and business marketplace
- Identify changes, trends and opportunities in global fashion business, consumer and products
Fashion Marketing
- Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers
- Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace
Technical Skills
- Work effectively with industry standard software
Presentation Skills
- Communicate research, ideas, and concepts professionally and effectively through audience-appropriate visual aids
- Apply the conventions of standard written English to write professionally
Collaboration Skills
- Work effectively in a team
Professional Readiness
- Produce basic materials required for an entry-level job search
Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:
- Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
- Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
- Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
- Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
- Evaluate work in their field, including their own work, using professional terminology.
- Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
- Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
- Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.
*Semester plans are subject to change at any time. Semester breakdowns displayed are suggested and additional options are available to help customize your educational experience. Speak to an admissions or student services representative for more information. Please see our catalog for more details at: https://catalog.academyart.edu
