Fashion Marketing & Brand Management (MFA)

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

MFA Thesis Project

• Present an original thesis concept worthy of the MFA degree
• Demonstrate the feasibility of their thesis project

Specialty Skills: Fashion Marketing and Brand Management

• Thesis: Complete an advanced-level project consisting of a competitive brand business plan and marketing strategy for different types of fashion businesses including marketing communication collateral, and prototypes
• Gather, analyze, and apply macro and micro market research to marketing and brand solutions
• Develop integrated marketing plan for fashion products or services demonstrating effective verbal, written and visual communication skills and techniques utilizing industry standard software
• Identify opportunities in global fashion marketplace reflecting understanding of consumer and market needs and trends
• Demonstrate creative problem solving skills by developing feasible marketing solutions based on analysis and synthesis of quantifiable research, data and case studies
• Establish realistic marketing budgets and financial goals for a fashion business
• Verbal Communication: Clearly pitch ideas and concepts using specific fashion and marketing language
• Professionalism: Communicate professionally and effectively through written, visual and oral presentations using industry standard software

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Practices

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
5. Evaluate work in their field, including their own work, using professional terminology.
6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.