Fashion Marketing (BFA)

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Conduct thorough market and consumer research using industry-standard research tools and methods
• Analyze research to develop concepts and applications in contemporary fashion marketing and business marketplace
• Identify changes, trends and opportunities in global fashion business, consumer and products

Fashion Marketing

• Apply market research to develop a competitive business and marketing plans appropriate for various fashion businesses and target consumers
• Analyze fashion marketing and business trends, consumer, technology, and innovation in a global marketplace
• Identify and evaluate traditional, digital and social media marketing tools and trends to develop effective branding and marketing strategies
• Develop and manage budgets for marketing and promotion strategies and executions

Technical Skills

• Work effectively with industry standard software to demonstrate and communicate concepts and plans professionally

Presentation Skills

• Create visual and written presentations professionally that reflect a point of view consistent with product, target consumer, and brand
• Communicate research and concepts professionally and effectively through audience-appropriate visual aids
• Effectively pitch concepts and ideas
• Apply the conventions of standard written English to write professionally

Collaboration Skills

• Work effectively in a team

Professional Readiness

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
5. Evaluate work in their field, including their own work, using professional terminology.
6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs as well as collaborative, civic and pro bono projects.