Fashion Communication & Styling (BFA)

Program Learning Outcomes

Undergraduate students will meet the following student performance criteria:

Research and Concept Development

• Create innovative concepts with artistic references that are on trend and appropriate for the market 
• Translate concepts in mood boards 
• Research and develop compelling material for print, online or broadcast media 

Visual Presentation Skills

• Create professional and organized presentations

Technical Skills

• Demonstrate advanced skills in pinning, steaming, folding and propping fashion products for photo shoots
• Demonstrate basic skills in photography, make-up artistry and hair styling
• Work effectively with industry standard software

Verbal and Written Presentation Skills

• Clearly express ideas utilizing fashion industry vocabulary
• Competently pitch ideas
• Conduct effective interviews
• Write competent, 1,000-word features 

Historical Knowledge

• Intelligently discuss major fashion movements and the work of key stylists, designers, photographers and magazines

Styling & Art Direction

• Create outfits for a concept or client mixing garments and accessories
• Design the visual aesthetic of pictures for fashion photo shoots and videos 

Production

• Manage production for fashion photo shoots and videos: crew, contracts, permits, transportation, call sheet
• Assemble and coordinate creative teams for photo shoots and book models
• Produce content for digital and print media publications

Collaboration Skills

• Work effectively in a team
• Assemble a network of shops, designers, and industry connections to source clothes, accessories, props, and content ideas

Professional Readiness

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual
knowledge.
3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skillsrelevant to their field.
4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
5. Use professional terminology to evaluate their work and work in the field.
6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design
8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs, and participation in collaborative, civic, and pro bono projects.