Fashion Journalism (MA)

Program Learning Outcomes

Graduate students will meet the following student performance criteria:

Visual Communication & Digital Tools

• Apply basic design principles to creative work
• Work effectively with industry-standard software

Verbal and Written Communication

• Write compelling material for print, online, or broadcast media
• Clearly convey ideas and concepts using specific fashion industry language
• Effectively pitch ideas
• Conduct effective interviews
• Develop both a personal voice and the ability to adapt voice to fit a variety of print/online publications

Research & Concept Development

• Conduct in-depth research to develop material for print, online, or broadcast media.
• Demonstrate ability to undertake editorial “packages,’’ combining various journalistic features

Social Media & Blogging

• Publish, share, and promote stories to target audiences on social media
• Conceptualize, produce, and package content across social-media channels

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Practices

• Create a relevant and original portfolio and collateral materials which can be used to market themselves to the industry

Academy of Art University Learning Outcomes
Graduates of the Academy of Art University will demonstrate the ability to:

1. Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
2. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual
knowledge.
3. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skillsrelevant to their field.
4. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
5. Use professional terminology to evaluate their work and work in the field.
6. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
7. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design
8. Engage with a variety of communities beyond the classroom through internship opportunities, study abroad programs, athletics, student interest clubs, and participation in collaborative, civic, and pro bono projects.