Fashion Merchandising

Learn the responsibilities for planning and selecting a range of products to sell in retail outlets. See how customer demands, market trends, and retail format affect the buying decisions. Learn to create a budget appropriate to different types of retail or wholesale channels.

Know your audience. Using market research to understand your customers is essential to developing a profitable business plan. Master the academic and professional research methods necessary to develop informed research using various research methods. Learn skills for analyzing research results to identify and refine your industry, target market, and customer profiles.

Becoming skilled at analyzing patterns in inventory turnover, purchasing, and profitability can give you a competitive advantage in the fashion industry. Gain the tactical skills to plan, manage, and monitor products to ensure they are available and sold in the right store (online or brick and mortar) and at the right time with proper inventories for the target customer.